INSURASALES

LIMRA Reports Decline in Workplace Insurance Sales Amid Early 2025 Economic Softening

LIMRA's recent research reveals a cautious shift in U.S. workplace insurance markets amid early 2025 economic softening. After several years of growth driven by heightened employee insurance awareness and competitive employer benefit strategies, new premium sales volumes for workplace life, disability, and supplemental health insurance products declined in the first quarter of 2025. Total workplace life insurance new premium experienced a 16% year-over-year reduction to $1.8 billion, reflecting a broad normalization to pre-pandemic sales levels. This decline was echoed across group life insurance premiums, which comprise the vast majority of the market, as well as individual product sales.