LIMRA Merges with ALI to Enhance Retirement Income Education
LIMRA, a long-established research and analysis organization serving insurance companies for nearly 110 years, is expanding its focus to include consumer education through a strategic merger with the Alliance for Lifetime Income (ALI). This move reflects the growing importance of annuities in retirement planning, especially in light of recent SECURE Act legislation that facilitates the inclusion of annuities in retirement plans. The combined entity aims to enhance research and educational resources for both advisors and consumers, addressing the increasing demand for protected income solutions among retirees.
ALI, founded in 2018, specializes in educating consumers and financial advisors about the benefits of guaranteed income in retirement, successfully executing public awareness campaigns and initiatives such as the "Peak65" branding to highlight demographic trends affecting retirement planning. The merger enables LIMRA and LOMA, under the parent company LL Global, to integrate ALI’s consumer-focused programming with their robust industry research and data capabilities.
This alignment comes as shifting demographic patterns, notably the large and steadily increasing population turning 65 annually, underscore the need for reliable retirement income products. The SECURE Act has further propelled the adoption of annuities in retirement portfolios by removing regulatory barriers, contributing to greater acceptance among financial advisors. LIMRA's research consistently shows retirement security as the primary financial concern for consumers, reinforcing the strategic importance of this merger.
The collaboration between LIMRA, LOMA, and ALI is expected to strengthen efforts to improve market education, dispel misconceptions about annuities, and provide comprehensive support for member companies and their clients. Members of ALI include major insurance and asset management firms, reflecting broad industry support for advancing retirement income solutions.
The merger is anticipated to close by August 31, 2025, marking a significant integration aimed at leveraging combined expertise to address the rising retirement-income challenges posed by a rapidly aging population. Industry observers view this as a critical step in aligning research, education, and market trends to foster improved financial security among retirees.