CTF Life Launches New Brand Campaign Emphasizing Customer Aspirations
CTF Life has unveiled a new brand campaign titled "Your Aspiration. Our Aspiration." This campaign will be broadcast across multiple media platforms, including television, outdoor advertising, and social media. It highlights the insurer's commitment to facilitating customer goals through different life stages, emphasizing CTF Life's dedication to delivering value beyond traditional insurance services.
The campaign's centerpiece is a captivating video narrative showcasing how personal goals transform over time. It depicts a young boy whose dreams evolve as he grows, culminating in his journey into fatherhood, aligning with his daughter's aspirations. CTF Life is portrayed as a reliable partner, offering tailored solutions to life's dynamic challenges. The video draws on a relatable school essay theme, resonating emotionally by capturing the evolving nature of aspirations.
CTF Life's strategy is reinforced by its integration within the larger Chow Tai Fook (CTF) Group ecosystem. The company's dedication to added value is illustrated through collaborations across various sectors—specifically Wellbeing, Growth, Health, and Wealth. These areas are designed to offer comprehensive long-term planning for customers, supporting fulfilling lives, safeguarding priorities, and ensuring future provisions for families.
Man Kit Ip, Executive Director and CEO of CTF Life, stated: “This campaign embodies a key human insight: as life progresses, so do the dreams we aspire to achieve for ourselves and our loved ones. It reflects our dedication to the four pillars of our brand—Wellbeing, Growth, Health, and Wealth—and to offering the necessary support for enriching experiences, shared growth, health protection, and legacy planning. By attentively addressing customer needs and aspirations, CTF Life remains a steadfast partner throughout their evolving life journey.”
For over four decades, CTF Life has been guiding customers in pursuing their individual life paths, personal goals, and visions in Hong Kong. According to Ip, this campaign serves as a reminder of the essence of insurance, focusing on its impact on people's lives and the continuous provision of value beyond standard coverage.
The official release of the TV commercial is scheduled for July 9, 2026, at 9 p.m. It will air on several channels, including HOY TV, TVB Jade, and digital platforms like YouTube, Facebook, Instagram, LinkedIn, WeChat, and Xiaohongshu. The campaign will also feature prominently on outdoor screens in key urban areas such as Kai Tak Sports Park and K11 MUSEA, and on SOGO Causeway Bay's outdoor LED display, marking a significant component of its comprehensive expansion across various out-of-home and social media platforms.
CTF Life, a subsidiary of CTF Services Limited, is an established entity in Hong Kong's life insurance sector with a 40-year legacy. Operating within the Chow Tai Fook Enterprises Limited network, CTF Life is committed to enhancing collaborations within the Group's ecosystem. With a focus on Wellbeing, Growth, Health, and Wealth, and leveraging the Group's financial stability and global strategic investments, CTF Life aims to maintain its leadership while delivering innovative insurance solutions across Asia.