Explore how The Masters tournament creates unique marketing opportunities in insurance through golfer partnerships for enhanced consumer engagement and brand visibility.

Discover the latest innovations from IRI's Digital First for Annuities hackathon, uniting experts to enhance marketing, sales, and standards in the annuity sector.

MassMutual hires Marketing Consultant to drive omni-channel campaigns and content strategy for annuity and retirement products marketing to financial professionals and consumers.

Discover how a viral party game on Shark Tank triggered a four-Shark bidding war, showcasing strategic partnerships, ecommerce success, and retail expansion challenges.

Ageas Federal Life Insurance launches a refreshed brand identity and integrated digital campaign to connect with India's evolving insurance market.

Kotak Life Insurance launches a new campaign positioning retirement as a phase of reinvention and renewed purpose, shifting away from traditional slow-down perceptions.

Pharmaceutical companies increased consumer-directed drug advertising by nearly 30% in early 2025, leveraging tax deductions that affect prescription drug prices, according to AHIP and CSRxP analyses.