MassMutual hires Marketing Consultant to drive omni-channel campaigns and content strategy for annuity and retirement products marketing to financial professionals and consumers.

Discover how a viral party game on Shark Tank triggered a four-Shark bidding war, showcasing strategic partnerships, ecommerce success, and retail expansion challenges.

Ageas Federal Life Insurance launches a refreshed brand identity and integrated digital campaign to connect with India's evolving insurance market.

Kotak Life Insurance launches a new campaign positioning retirement as a phase of reinvention and renewed purpose, shifting away from traditional slow-down perceptions.

Pharmaceutical companies increased consumer-directed drug advertising by nearly 30% in early 2025, leveraging tax deductions that affect prescription drug prices, according to AHIP and CSRxP analyses.