New Jersey Voters Confident in Health Insurance Knowledge but Concerned About State Influence

A recent Rutgers-Eagleton Poll in collaboration with the National Association of Benefits and Insurance Professionals New Jersey Chapter (NABIP-NJ) reveals that New Jersey voters generally feel confident in their understanding of health insurance plans, with 84% expressing confidence in their chosen plan. However, concerns persist around the complexity and cost of health insurance, as well as the influence of state government regulations on available plan options. Younger voters (ages 18 to 34) and those with lower educational attainment report lower levels of confidence in their health insurance knowledge. The poll also highlights the role of health insurance brokers in educating consumers and controlling costs. Additionally, over 70% of voters express concern about the extent of state government involvement in regulating insurance plans, with older voters more likely to share this concern. Healthcare costs remain a significant factor in decision-making, with about half of voters giving "a great deal" of consideration to premiums and related expenses. Demographic trends show that women, nonwhite voters, and those with lower income are more likely to consider costs, while Republicans are somewhat less likely to do so compared to Democrats and independents. The poll surveyed 795 registered New Jersey voters via live calling and texting, with a margin of error of plus or minus 4.6 percentage points, conducted in October 2025.