Discover the latest surge in life insurance sales and key players shaping the market. Insights into growth drivers and competitive strategies for professionals.

Prudential Financial leads U.S. life insurance sales in Q3, driven by strength in variable universal life and disciplined pricing strategies, according to Wink Inc. data.

Coventry introduces an Enhanced Cash Value program to provide seniors with higher cash access from Universal Life policies without underwriting, streamlining advisor workflows and liquidity solutions.