Coventry Launches Enhanced Cash Value Program for Universal Life Insurance

Coventry, a prominent provider in the life insurance secondary market, has introduced an Enhanced Cash Value program for Universal Life insurance policyholders. This program allows seniors to access substantially greater cash values from their policies without the traditional requirements for medical records or underwriting.

The initiative streamlines the cash value access process by leveraging only a policy illustration, enabling advisors to secure an Enhanced Cash Value quote within 24 hours. Often, transactions under this program can be completed in a span of five days or less, facilitating rapid liquidity options for policyowners.

This development represents a significant shift in advisor-client interactions within the life insurance market, providing enhanced service capabilities and a new liquidity pathway for Universal Life policyholders. Coventry's growing network of partnerships with insurers, banks, and asset managers supports an extensive capital base, underpinning the program's scalability.

Since its founding over 35 years ago, Coventry has been a pioneer in creating robust secondary markets for life insurance, completing billions in longevity-linked transactions. The Enhanced Cash Value program builds on this legacy by offering an innovative financial product that aligns with current market demands.

Insurance professionals and financial advisors may find this program particularly relevant as it addresses compliance complexities and capital deployment strategies, all while delivering prompt transaction turnaround times. The model also opens new avenues for institutional investors interested in longevity risk and secondary market dynamics.