Aegon Considers US Headquarters Relocation to Align with Market Focus

Aegon, a Dutch multinational insurance company, is considering relocating its head office and legal domicile to the United States. This potential move reflects the significance of the US market to Aegon's operations, which constitute about 70% of its business. The relocation aims to align the company's legal domicile, tax residency, accounting standards, and regulatory framework with the geography where it conducts the majority of its business, streamlining its corporate structure.

Alongside this transition, Aegon plans to list its shares on the New York Stock Exchange in addition to its existing Amsterdam listing, enhancing access to US capital markets. The relocation process is expected to take two to three years and involves a shift to US GAAP accounting standards, a transition already underway.

Aegon's US subsidiary, Transamerica, focuses on life insurance, retirement, and investment products, particularly targeting the middle-income demographic in the US—a segment identified as relatively underserved. The move follows Aegon's recent transaction merging its Dutch operations with ASR Nederland valued at €4.9 billion, after which it shifted its legal domicile to Bermuda due to regulatory considerations.

The company reported a net profit of €606 million in the first half of 2025, a significant improvement from a net loss of €65 million in the same period the previous year. Operating results grew by 19%, driven by business expansion and improved experience variance in the US market. The strategic shift underscores Aegon's focus on consolidating its presence and growth in the US insurance market.

This relocation and dual listing approach highlights broader industry trends toward regulatory alignment and operational efficiencies for global insurers with dominant market segments in the US. The upcoming capital markets day in December is expected to provide further details on the relocation plans and timelines.