INSURASALES

CMS Medicare Advantage Star Ratings: Regulatory Risks and Financial Impacts for Insurers

The Medicare Advantage (MA) Star Rating system by CMS, intended to incentivize high-quality care, is facing criticism for its complex and opaque methodologies that foster regulatory arbitrage and profit risks among insurers such as Elevance Health, UnitedHealthcare, and Humana. The system's statistical methodologies, including outlier adjustments and rounding rules, have exposed vulnerabilities that significantly impact insurer ratings and corresponding financial rewards. Legal disputes highlight these issues, with Elevance Health losing $375 million due to rounding rules, and Humana anticipating $1 to $3 billion in losses from rating declines in 2025.

The system's 2025 methodology, meant to refine accuracy, includes statistical adjustments like Tukey outlier deletion and 5% guardrails that attempt to stabilize rating thresholds but may inadvertently penalize plans serving high-need populations by inflating cut points. This creates challenges for insurers to maintain ratings despite consistent performance. The rounding conventions used by CMS further complicate financial outcomes, as demonstrated by Elevance Health's legal challenge that was ultimately dismissed but revealed lack of transparency.

These rating adjustments have spurred numerous lawsuits, with insurers contesting CMS's application of methodologies as arbitrary and inconsistent. Humana's dramatic rating drop poses significant financial risks due to its heavy reliance on MA revenue, prompting multiple appeals and legal actions aimed at mitigating losses. Elevance and UnitedHealthcare, while impacted, are positioned differently based on portfolio diversity and market strategies, with UnitedHealthcare showing relative stability due to a balanced portfolio and sustained ratings.

Insurers face divergent financial implications; Humana’s concentrated MA exposure makes rating declines threatening to its profitability, while Elevance benefits from a diversified portfolio that provides some insulation. UnitedHealthcare's scale and stable ratings position it to better absorb rating fluctuations but still expose it to risks in underperforming markets. Investors must closely monitor insurers' regulatory agility, legal outcomes, and strategic adjustments such as benefit reductions or market withdrawals.

Overall, the MA Star Rating system demonstrates systemic flaws stemming from its complex statistical frameworks and opaque rule applications. These contribute to a volatile environment where ratings drive significant financial outcomes, encouraging insurers to engage in regulatory maneuvering. For investors and market participants, understanding these dynamics is crucial for assessing risk and resilience in the evolving healthcare insurance landscape.