U.S. Pet Health Insurance Market Expands with New Provider Initiatives

The U.S. pet health insurance market is expanding rapidly, exceeding $5.2 billion in written premiums in 2024, driven by increased pet insurance penetration and innovation. Healthy Paws, a division of Chubb, has partnered with PetSmart to integrate pet insurance offerings within PetSmart's online shopping experience. This collaboration aims to enhance policy accessibility for pet owners by providing no maximum payout limits, mobile claims submission, and fast reimbursements, aligning with consumer demand for convenient and comprehensive coverage. Meanwhile, adoro Pet Insurance Services LLC plans to enter the U.S. market in late 2025, targeting the underpenetrated pet insurance segment with novel features and options. Their underwriting will be supported by Crum & Forster, a company with extensive pet insurance expertise, aiming to introduce competitive products that address cost management for pet health needs. This market growth aligns with regulatory efforts to harmonize pet insurance regulations, contributing to an annual growth rate of over 20% in written premiums. Industry analysts note the surge in pet insurance brand launches and product innovations as key factors accelerating market expansion. Both Healthy Paws and adoro are positioned to meet evolving consumer expectations and regulatory requirements, thereby shaping the future landscape of U.S. pet health insurance.