RIAs Lead as Key Growth Channel for Annuity Sales, Survey Finds

Registered investment advisors (RIAs) are identified by the insurance sector as the most promising channel to expand annuity sales, based on recent survey data. This highlights a strategic shift in distribution focus towards RIAs to capitalize on their growing influence within the financial advisory landscape. The trend underscores the evolving role of RIAs in integrating insurance products like annuities into broader financial planning solutions, driven by compliance and regulatory considerations. Insurance companies are likely to increase collaboration with RIAs to leverage this channel's potential for asset growth. This development is significant for market participants tracking distribution trends and regulatory impacts in the annuity sector.