Coterie Insurance Relocates HQ to Appleton, WI to Leverage Workforce and Digital Strategy

Coterie Insurance is relocating its headquarters from Cincinnati, Ohio, to Appleton, Wisconsin, citing workforce availability and operational efficiencies as key drivers. The move aims to align with the company's digital-first model and strategic focus on cost management and talent acquisition. Appleton is recognized for its industry-relevant skills and infrastructure, supporting Coterie's expansion and regional presence in the Midwest.

Coterie operates as a managing general agent (MGA) specializing in property and casualty insurance for small businesses, leveraging a technology platform for rapid quoting and binding. The relocation complements ongoing strategies, including a partnership with Simply Business LLC to offer fully digital business owners' policies (BOPs) through an online marketplace.

The company has not confirmed any immediate workforce expansion in Wisconsin but indicated the headquarters move reflects a strategic alignment around workforce availability and digital operations. This relocation underscores trends in the insurance sector toward digital distribution and workforce-centric operational hubs.