Bridging the Gap in Life Insurance and Legacy Planning

A recent study by Aflac reveals a significant gap between the recognition and actual completion of life insurance and legacy planning tasks among U.S. employees, underscoring a need for streamlined estate planning resources.

This study, which surveyed 1,000 U.S. employees, demonstrates that while there is widespread acknowledgment of the importance of having documents like wills, powers of attorney, and healthcare directives, many have yet to secure these critical elements. Aflac, a leader in supplemental health insurance, emphasizes their necessity to alleviate the burden on loved ones in the event of a loss.

Challenges in Planning and Management

Handling the affairs of a deceased loved one is not only emotionally overwhelming but also poses financial challenges. The survey found that 45% of respondents struggled emotionally, while 43% faced financial difficulties. Such stressors significantly impacted workplace productivity, with 74% of participants noting reduced efficiency. Balancing workplace duties (37%) and funeral arrangements (40%) presents additional hurdles, highlighting the demand for practical support and resources.

Barriers to Effective Estate Planning

Despite high awareness, practical barriers prevent many from completing their legacy planning. Uncertainty about where to begin, complexity, cost concerns, and discomfort discussing end-of-life issues are prevalent roadblocks. More than half of surveyed individuals expressed that simpler guidance would motivate them to act.

Innovative Solutions Through Partnership

To address these gaps, Aflac has partnered with Empathy, a technology firm focused on revolutionizing end-of-life planning. This collaboration grants employees access to essential resources and support, empowering them to handle responsibilities confidently. The 2026 Aflac Life Insurance and Legacy Planning Study highlights that while 95% of respondents understand the importance of easing end-of-life matters, actual preparation completion rates remain low — with only 57% having a will, 50% a power of attorney, and 54% advance healthcare directives.

"Planning serves as an act of care, providing peace of mind and clarity at critical times."
— Scott Beeman, Divisional President of Aflac Premier

Implications for Insurance Professionals

For insurance agents, carriers, brokers, and producers, these findings emphasize the crucial role of offering clients practical solutions for legacy planning. Developing digital tools, providing clear guidance, and simplifying processes could bridge the awareness-action gap. Underwriters and claims professionals can use these insights to tailor products and communication strategies that resonate with client needs during emotionally challenging periods.

Ultimately, Aflac's initiatives with Empathy reflect a broader trend in the insurance industry: proactive innovation to meet consumer needs. By fostering comprehensive support for employees and their families, Aflac aims not only to enhance personal and workplace well-being but also to cultivate a resilient workforce capable of balancing professional and personal responsibilities seamlessly.