Journey of Care Launches Colorado-Based Value-Focused Palliative Care Provider

Journey of Care is a new palliative care provider in Colorado focusing exclusively on value-based palliative care separate from traditional hospice or health system affiliations. Established about six months ago, the company identifies a significant market opportunity due to a scarcity of dedicated palliative care providers in the serious illness and chronic care management space.

Their model offers patients a minimum of three visits per month supported by telehealth, emphasizing consultation, co-management, case management, and advance care planning. Journey of Care is targeting value-based reimbursement contracts as Medicare fee-for-service largely limits payments to physician and licensed independent practitioner services, excluding the interdisciplinary care that their model provides.

While Medicare Advantage plans have shown early interest, the company plans to expand partnerships beyond these plans to institutional special needs plans, long-term care insurance, and senior living models. This approach seeks to integrate palliative care into specialty clinics such as cardiac, pulmonary, Parkinson's, and neurology, filling gaps in care coordination often missed when palliative services are linked only to hospice or hospitals.

Journey of Care's business strategy highlights the search for innovative payer collaborations to support its comprehensive, interdisciplinary clinical model in a competitive value-based care marketplace.