Explore how the Affordable Care Act reshaped U.S. healthcare marketing and strategy over 15 years, emphasizing consumer focus, digital innovation, and value-based care.

Colorado's Journey of Care introduces a dedicated value-based palliative care model targeting Medicare Advantage and special needs plans with interdisciplinary services and telehealth support.

Innovative Texas palliative care model leverages data analytics to reduce hospitalizations over 50%, enhancing outcomes and lowering costs for Medicare Advantage plans.

UnitedHealth Group reports significant OptumHealth underperformance driven by higher Medicare Advantage utilization and risk adjustment challenges, raising profitability concerns and prompting strategic prioritization of patient engagement.

Reveleer acquires Novillus to enhance its AI-driven value-based care platform, improving payer-provider collaboration, care gap closure, and clinical intelligence for health plans.

UnitedHealth Group's Q1 2025 earnings reveal increased Medicare Advantage care utilization and regulatory payment changes impacting financial performance, highlighting challenges in the evolving health insurance market.

Patina introduces its Total Health service to enhance care for Medicare Advantage members, focusing on personalized, age-friendly healthcare and value-based outcomes.

CenterWell and Icon Health collaborate to enhance musculoskeletal care for seniors, offering integrated in-person and virtual services in Palm Beach County.