Insurance Shopping Trends Q1 2026 Report
The Q1 2026 Insurance Shopping List Report by J.D. Power and TransUnion reveals a surge in home insurance shopping, reaching a remarkable 7.4%. This signifies an increase of 0.5 percentage points from the previous quarter and 0.8 points from the same period last year. Meanwhile, auto insurance shopping also witnessed a rise to 13.6%, though it remains 0.5 points below last year's level. In contrast, renters insurance shopping saw a minor decline, settling at 6.4%.
Shifting trends in insurance switching were observed, with auto insurance switching experiencing a slight uptick to 4.2%, maintaining consistency year over year. Auto switchers transferred a median premium of over $3,200 to new carriers. Home insurance switching dropped to 2.2%, marking a 0.2-point decrease both annually and quarterly. Renters insurance switching decreased to 3.0%, down by 0.8 points from the previous quarter.
Auto insurance shopping activity peaked in February before declining by a percentage point in March. However, home insurance shopping maintained its growth trajectory, continuing a trend from late 2025. Renters insurance shopping held steady through March, though there was an increase in switching activity starting in February.
State Farm dominated the home insurance market by securing the highest volume of quotes and new business, particularly among bundlers. It's also the leader in generating new renters insurance policies. Progressive took the lead in renters insurance quotes. In terms of customer loyalty, ACSC topped the list for auto and renters insurance, while The Hanover excelled in homeowners loyalty. Conversely, Root, Alfa Insurance, and CSAA faced challenges with customer retention in their respective insurance lines.
TransUnion’s analysis through December 2025 shows a 10.6% rise in auto insurance shopping year-over-year and a 5.3% increase in property insurance shopping. This growth largely involved consumers with lower credit scores, driven by ongoing pricing adaptations. Affordability concerns are pushing insurance shopping into the mainstream, as evidenced by nearly 80% of consumers in Q3 2025 considering only one or two insurers, leading to quicker decision-making primarily among older baby boomers and captive agent clients.
The 2026 Insurance Shopping Study from J.D. Power, released on April 21, highlights generational differences in insurance product bundling. Home insurance was bundled with auto insurance by 31% of baby boomers and pre-boomers, compared to 21% of Gen X and 14% of Gen Y/Z. Younger generations showed a propensity to include life insurance in their quotes. Additionally, boomers and pre-boomers averaged quoting 0.7 additional products with auto insurance, exceeding the 0.6 average for Gen X and Gen Y/Z.