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Athene Launches Amplify 3.0 RILA for Enhanced Client Experience

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Athene, a leader in retirement solutions and part of Apollo Global Management, has unveiled Athene Amplify 3.0, an advanced registered index-linked annuity (RILA). This updated offering aims to expand RILA accessibility by providing additional protection levels and a unified contract approach, thereby enhancing the client experience in a market where adaptability and simplicity are paramount.

The RILA market is projected to achieve sales nearing $80 billion by 2025, reflecting significant growth. Athene has spearheaded U.S. retail annuity sales for three consecutive years, and its growing share in the RILA sector underscores a key aspect of its broadening business landscape.

Sean Brennan, Co-President and CCO at Athene, remarked, "The launch of Amplify 3.0 addresses the need for solutions that balance growth potential with downside protection while maintaining ease of use." He noted that the new features empower financial professionals to tailor strategies according to varied risk preferences, while the streamlined product framework enhances efficiency.

Athene Amplify 3.0 Key Features

  • Expanded Buffer Options: New buffer levels at 1% and 100%, in addition to existing 10%, 20%, and 30%, cater to diverse risk profiles.
  • Simplified Single-Contract: Integrating fee and no-fee segments into a single product simplifies handling processes for financial professionals.
  • Performance Lock with Re-entry Capability: Allows clients to secure gains and adjust strategies within the term, providing increased market agility through a digital interface with features like auto-alerts.

Issued by Athene Annuity and Life Company, Athene Amplify 3.0 is available through registered representatives. Financial professionals can contact their Athene representative for more information.

Athene operates extensively across North America and Asia, offering comprehensive retirement income and savings products to individuals and delivering tailored solutions to corporate entities. For more details, visit www.athene.com.

For inquiries, please contact Alyssa Castelli, Director of External Relations, at +1 (646) 768-7304 or Alyssa.castelli@athene.com.