2026 Underwriting Outlook Survey: AI's Role in Life Insurance

Pacific Life, a leading U.S. life insurance provider, recently revealed key findings from its 2026 Underwriting Outlook Survey. This survey offers valuable insights into the evolving landscape of life insurance underwriting. Conducted during the company's annual underwriting symposium in Laguna Beach, California, it involved over 100 senior underwriting and insurance executives.

Discussions at the symposium centered on risk assessment, medical advancements, digital integration, and distribution strategies. One notable finding from the survey is the growing use of artificial intelligence (AI) in underwriting processes. Approximately 45% of respondents have incorporated AI into their daily operations, while 38% are still exploring its potential.

Susan Ghaili, Senior Vice President and Chief Underwriter at Pacific Life, highlighted that AI provides great opportunities in underwriting, serving as a tool to enhance decision-making rather than redefine the profession. Her emphasis was on equipping underwriters with better tools for faster, more informed decisions.

The survey identifies the main benefits of AI in underwriting as accelerated decision-making and improved use of medical and third-party data. However, only a small percentage pointed to enhanced risk selection as the primary advantage. The consensus is that AI enhances efficiency without replacing human judgment.

Concerns about the future underwriting workforce persist. Respondents expressed apprehension about maintaining a strong talent pipeline, citing factors like an aging workforce, the balance between automation and human expertise, and attracting younger professionals as challenges.

Ghaili remarked, “This is a pivotal moment for our industry, requiring a new generation of underwriters who embrace advanced technology while retaining critical-thinking and risk acumen.”

The survey also highlights the increasing importance of structured health data, with electronic health records emerging as key drivers of future impact. Executives predict that younger customers' demand for faster, digital-first services will significantly influence the industry. Overall, the survey highlights an industry poised to integrate advanced technologies while maintaining core underwriting practices, aiming to blend data capabilities with seasoned judgment.