Gen Digital Enhances Engine Marketplace with Trellis Acquisition
Gen Digital, a leader in financial wellness and digital privacy solutions, has acquired Trellis to enhance its Engine marketplace. This strategic acquisition integrates Trellis' innovative platform, which focuses on streamlining and automating insurance purchasing, into Gen's embedded marketplace. By doing so, Gen aims to provide personalized financial product recommendations, including credit, savings, loans, and insurance, through partnerships with mobile apps, websites, and digital interfaces.
With the integration of Trellis' AI-based insurance matching technology, Gen is poised to deliver tailored insurance advice via its partner network. This move seeks to address the fragmented insurance market by enhancing transparency and simplifying interactions with multiple carriers and pricing models. Such improvements aim to offer consumers a more cohesive insurance shopping experience.
Trellis operates the Savvy platform, leveraging machine learning, real-time marketplace bidding, and conversational AI to connect consumers with insurers efficiently. The platform's objective is to streamline the insurance shopping process, thereby empowering consumers to make informed decisions with ease.
Through this acquisition, Gen plans to broaden the scope and intelligence of its embedded financial services within the Engine platform. The company anticipates transforming Engine into a more robust financial wellness platform. While financial details of the transaction remain undisclosed, Gen has confirmed that the acquisition bears no significant financial impact on the company.
Gen Digital, servicing nearly 500 million users in over 150 countries, is known for its reputable brands such as Norton, Avast, LifeLock, and MoneyLion. It remains at the forefront of cybersecurity and identity protection. Trellis, specializing in machine learning and AI for digital insurance markets, complements Gen’s mission to expand its insurance solutions.
Travis Witteveen, General Manager of Gen’s Trust-Based Solutions, stated, “Trellis represents a natural expansion of the personal products we can offer through Gen’s embedded financial marketplace, Engine. By integrating Trellis’ AI-powered matching and automation capabilities, we’re significantly enhancing the depth and intelligence of our insurance offerings.”
Daniel Demetri, Founder of Trellis, added, “As AI plays an expanding role in the digital insurance shopping experience, consumers increasingly expect personalization, speed, and recommendations they can trust. Joining Gen enables us to scale and accelerate our AI-driven insurance marketplace technology within Engine.”