Coventry Partners with NAIFA to Enhance Life Settlement Education
Coventry, renowned for establishing the secondary market for life insurance, has entered a national sponsorship agreement with the National Association of Insurance and Financial Advisors (NAIFA). This collaboration designates Coventry as NAIFA's exclusive Gold sponsor in the life settlement sector, aiming to enrich advisor education and engagement concerning the secondary market for life insurance.Through this partnership, Coventry pledges support for several prominent NAIFA initiatives and events slated for 2026, including the FSP Institute, Congressional Conference, National Leadership Conference, and Life Happens programming. This alliance seeks to provide NAIFA members with enhanced educational tools and insights into integrating life settlements within comprehensive financial planning strategies."Advisors are increasingly required to offer holistic, informed guidance as the needs of clients evolve, especially concerning surplus or underperforming life insurance policies," stated Reid Buerger, CEO of Coventry. "NAIFA is instrumental in supporting advisors, and Coventry is excited to contribute our expertise to further their mission. Our goal is to deepen advisors' understanding of the secondary market for life insurance and highlight the relevance of life settlements in financial planning discussions."Coventry and NAIFA have a longstanding association, previously collaborating through the Limited and Extended Care Planning Collective. This expanded sponsorship reflects a mutual dedication to advancing advisor education and offering resources that promote informed, client-centric planning. Coventry invites members to explore the exclusive benefits available through the NAIFA resources page.This sponsorship is part of Coventry's broader strategy to engage advisors through partnership with established national professional organizations. By doing so, Coventry aims to deliver important educational content and market insights on the life insurance secondary market, supporting comprehensive planning discussions that include life settlements. Coventry is a pioneering force in the secondary market for life insurance and offers a diversified platform across four sectors: secondary market for life insurance, longevity lending, life insurance and annuity distribution, and insurance technology. Coventry works to broaden financial choices for policyowners, provide capital solutions supported by life insurance policies, expand retirement product access, and enhance pricing, risk management, and operational efficiency through technology. With a commitment to consumer rights and market integrity, Coventry continues to elevate industry standards and expand consumer choices. Over its operational history, Coventry has acquired over 23,000 life insurance policies, conducted over $50 billion in longevity-linked transactions, provided over $6 billion to policyowners, and originated more than $1 billion in life insurance-linked loans. More information about Coventry can be found at Coventry.com.