Simplicity Group Acquires Wholehan Marketing to Enhance Insurance Services
Simplicity Group has successfully completed the acquisition of Wholehan Marketing, a general brokerage agency renowned for its services in life insurance, annuities, disability income, long-term care, and advanced market support. Wholehan operates from offices located in Tampa, Florida, and Toledo, Ohio. This strategic move strengthens Simplicity's market presence and service offerings in the highly competitive insurance industry.
This acquisition aligns with Simplicity Group's strategic expansion plan, enhancing its service offerings and market presence. As part of the deal, Chris Wholehan and Jessica Hernandez will join Simplicity's leadership as partners. Wholehan Marketing's advisors now have access to Simplicity's platform, expanding their capabilities with a comprehensive array of insurance products.
Wholehan Marketing, established in 1987, is known for its comprehensive support to advisor clients across the U.S., including case design consultation, product solutions, and underwriting advice. The firm serves insurance agents, financial advisors, and registered representatives with a strong focus on creating industry-leading solutions while adhering to strict regulatory compliance requirements.
Expanding Simplicity's Industry Footprint
Simplicity emphasizes the acquisition as part of its mission to integrate wealth accumulation and financial protection into a cohesive financial planning paradigm. The organization provides various tools and technologies through engagement models like affiliation, outsourcing, or partnership, offering scalable solutions for risk management and regulatory challenges.
Bruce Donaldson, Partner and CEO of Simplicity, stated, "We are thrilled to welcome Chris and Jessica to the Simplicity partnership. This is a high-caliber team with a proven track record in life insurance, annuities, DI, and LTC. By integrating into Simplicity and utilizing our robust marketing engine, Wholehan’s point-of-sale capabilities will expand, and its advisors will see immediate, tangible benefits for their businesses."
Enhancing Advisor Capabilities and Market Reach
Chris Wholehan, now a partner at Wholehan Marketing, reflected on the partnership, saying, "Partnering with Simplicity Group marks a pivotal milestone for our team. This move grants us access to an elite network and a broad product suite that will provide immediate advantages to our agents. By tapping into Simplicity’s immense scale and collective intelligence, we are ready to set a new standard for the service we deliver to our clients."
The acquisition highlights Simplicity Group's ongoing strategy to enhance its market position by integrating specialized agencies and their expertise into its network. This not only broadens their business portfolio but also gives partner agencies improved access to resources, scalability in operations, and a stronger foothold in the evolving insurance carrier landscape.