Baldwin Group Acquires Obie: Innovating Embedded Insurance for Real Estate

On January 13, 2026, The Baldwin Group, a leading insurance brokerage and advisory firm (NASDAQ: BWIN), announced it has finalized the acquisition of Creisoft, Inc., along with its subsidiaries, collectively known as Obie. This Chicago-based company specializes in embedded insurance distribution for landlords and real estate investors. Through direct digital engagement and integrated partner platforms, Obie provides seamless integration into real estate investors' operations, ensuring high standards in underwriting and service quality.

This strategic acquisition enhances Baldwin's capabilities in the embedded insurance distribution sector, particularly benefiting its managing general agent (MGA), MSI. By partnering with Obie, Baldwin seeks to expand its offerings in the growing market of real estate investors, aligning with industry trends towards more integrated insurance solutions. This move underscores Baldwin's commitment to innovation and regulatory compliance requirements in the evolving insurance landscape.

For more information, industry professionals are encouraged to follow updates and insights from Baldwin Group's official communications.