Great-West Life Launches Empower Benefit Consulting Services for Insurance
In December 2025, Rachel A. Rice submitted a trademark application for "EMPOWER BENEFIT CONSULTING SERVICES" on behalf of Great-West Life & Annuity Insurance Company. The filing, publicly accessible since December 17, carries the serial number 97512197 and references multiple international class codes: 009, 035, 036, and 042. This application underscores the company's dedication to enhancing its offerings in the insurance industry, emphasizing AI-driven prior authorization delays and regulatory compliance requirements.
The application targets an array of goods and services integral to the insurance sector. It includes online, non-downloadable software and applications tailored for employee benefits and retirement planning. These technological solutions aim to streamline the process of accessing and analyzing organizational insurance plans, financial wellness initiatives, and employee benefits strategies. Furthermore, the software enhances data management in terms of modeling, organizing, and comparing critical financial and human resources information.
Moreover, the trademark application expands into business consultancy services, focusing on administering employee retirement plans and financial wellness. This development aligns with the industry’s shift toward comprehensive human resources strategies. By providing advisory services on corporate retirement plans and standard insurance benefit plans, Great-West Life & Annuity Insurance Company strengthens its role in risk management and financial administration within the insurance industry.
Finally, the application specifies the software's availability on various digital platforms, including desktops, mobile devices, and tablets. This aspect highlights the ongoing digital transformation in the insurance industry, facilitating improved access to employee benefits information. For industry professionals, these advancements signify the company's strategic move to bolster competitive dynamics through superior payer and provider solutions.
Rachel A. Rice, the principal contact for the trademark registration, is located at 8525 E. Orchard Rd., Greenwood Village, CO. This application reflects an awareness of evolving marketplace demands, ensuring that Great-West Life & Annuity Insurance Company offers comprehensive and accessible solutions for employers navigating the complexities of employee benefits management.