DPL Financial Partners Names Brad Mendenhall EVP of Insurance Solutions

DPL Financial Partners has appointed Brad Mendenhall as Executive Vice President of Insurance Solutions, aiming to expand and enhance its insurance offerings tailored for registered investment advisors (RIAs). This move addresses the growing demand among RIAs for comprehensive financial planning tools that integrate annuities and various insurance products. DPL's platform currently features commission-free access to a wide array of annuities, life insurance, long-term care, and disability insurance products, supporting RIAs in delivering holistic planning solutions. Brad Mendenhall brings over 30 years of industry experience, including leadership roles at Allied Solutions Group, Concourse Financial Group, and Lincoln Financial Distributors, where he consistently drove sales growth. His expertise is expected to facilitate stronger collaborations with insurance carriers to develop products and processes aligned with the unique business models of RIAs. The goal is to provide an integrated, technology-enhanced insurance platform that offers greater value to both advisors and their clients. The insurance sector’s evolving role in financial planning, particularly in areas such as protection and tax-efficient wealth transfer, underscores the importance of expanding product offerings and technology solutions. Under Mendenhall's leadership, DPL intends to innovate its platform to meet these emerging needs, supporting RIAs with tools that complement their fiduciary responsibilities and enhance client portfolio protection strategies. DPL Financial Partners serves a significant user base of approximately 8,500 firms managing a combined $3 trillion in assets under management (AUM). Recently, the firm announced surpassing $5 billion in assets under administration (AUA) through its annuity and insurance platform, highlighting its growing influence in the RIA market segment. This strategic expansion reflects broader industry trends toward integrating insurance within comprehensive financial advisory services. Overall, DPL's initiative to strengthen its insurance solutions offering aligns with the increasing regulatory and market emphasis on compliance, transparency, and holistic client service within the advisory landscape. The company’s approach emphasizes commission-free products and fiduciary implementation, aiming to meet industry standards and client expectations in a competitive market.