Simply Business and SIAA Partner to Enhance Digital Small Business Insurance Access

Simply Business, a leading digital marketplace for small business insurance, has partnered with SIAA, the largest national alliance of independent insurance agencies, to integrate Simply Business's fully digital platform into SIAA's MarketFinder platform. This integration allows SIAA member agencies to efficiently quote and bind small business insurance policies through a streamlined digital process. The partnership aims to modernize small business insurance delivery by leveraging insurtech to simplify risk placement for micro and small business clients. The collaboration provides SIAA agencies with instant access to a broad panel of carriers tailored for sole proprietors and small businesses, improving operational efficiency and enabling agents to dedicate more time to strategic advice. It also creates revenue growth opportunities by expanding agents' offerings in the small business insurance market. Simply Business brings over two decades of experience and a robust digital infrastructure to support independent agents nationwide. This integration aligns with SIAA's strategic initiatives, including SIAA NXT, to provide members with next-generation technology and business intelligence. By incorporating Simply Business's technology, SIAA enhances transparency, choice, and value for agents and their small business clients. The partnership highlights the ongoing transformation of small commercial insurance distribution toward faster, smarter, and more accessible solutions. Simply Business's product suite covers general liability, professional liability, business owner's policies, workers' compensation, cyber insurance, and more, addressing the diverse needs of small businesses. The company's U.S. operations launched in 2017, and it currently supports more than one million active customers. This partnership reinforces Simply Business's role as a technology leader in the independent agent channel and reflects SIAA's commitment to empowering its extensive agency network with innovative tools.