MassMutual Seeks Marketing Consultant for Retirement Products Strategy

MassMutual is seeking a Marketing Consultant specializing in retirement products marketing strategy, particularly focusing on annuity portfolios. This full-time hybrid role is available in Boston, New York City, or Springfield offices. The consultant will lead omni-channel marketing campaign development, content creation, and sales enablement to support annuity product growth. Essential responsibilities include collaborating with cross-functional teams such as creative, media, sales, and compliance to produce accurate and compelling marketing materials aimed at both financial professionals and consumers. The position demands at least five years of marketing or sales experience, with a preference for candidates experienced in financial services and annuities marketing. Strong written communication, project management, and proficiency in Microsoft Office and collaboration tools are vital for success. The role is part of MassMutual’s Product Marketing Strategy group, which is instrumental in driving revenue and expanding assets under management through innovative marketing solutions and strategic sales support. MassMutual emphasizes a collaborative culture, offering employees access to business resource groups, professional learning platforms, and industry-competitive compensation packages.