The Exeter Integrates Real Life Product with iPipeline’s Advanced Underwriting Platform

The Exeter has integrated its Real Life insurance product with iPipeline's Advanced Underwriting adviser platform, accessible exclusively via the SolutionBuilder comparison portal. Real Life, launched in 2018, targets applicants facing challenges obtaining traditional life insurance due to health conditions, offering broad life coverage and the ability to generate multi-benefit quotes including income protection plans. iPipeline's Advanced Underwriting tool streamlines the application process by capturing upfront health information to assess the top 20 common medical disclosures, which influence approximately 80% of medical loadings and underwriting decisions post-application. This integration facilitates quicker, more accurate protective insurance quotes and early indicative underwriting outcomes, enhancing adviser efficiency and client engagement. Currently, The Exeter, Vitality, and Zurich support Advanced Underwriting, with additional providers expected to join soon. Adviser feedback highlights that the platform improves transparency and expectation management by indicating likely underwriting terms early, thereby reducing surprises in pricing for clients. The collaboration exemplifies ongoing innovation in digital underwriting solutions aiming to optimize life insurance accessibility and advisory processes in the U.S. market.