Kotak Life Insurance Campaign Reframes Retirement as Renewal

Kotak Life Insurance has launched a campaign redefining retirement as a period of reinvention and renewed purpose rather than slowing down. The campaign, developed with creative agency Wondrlab and featuring actor Rajkummar Rao, targets individuals in their mid-forties facing life transitions after reaching early milestones. It highlights retirement as a new chapter focused on confidence and planning for the future, aligning with evolving consumer mindsets in India but relevant to broader retirement and life insurance market trends.