Curative Raises $150M Series B to Transform U.S. Health Insurance Model

Curative Health Insurance Company has secured $150 million in Series B funding, reaching a valuation of $1.275 billion.

The investment emphasizes confidence in Curative's innovative health plan that eliminates out-of-pocket costs by requiring members to complete an annual preventative Baseline Visit. This model departs from the traditional BUCA (Blue Cross, UnitedHealthcare, Cigna, Aetna) insurance framework, aiming to reduce financial barriers and proactively improve member health outcomes.

The company has reported that its model results in a 20% increase in primary care engagement, a 30% reduction in hospitalizations, and decreases drug costs by up to 40% within the first year of enrollment. Curative combines AI-driven technology with personalized member support and realigned incentives to enhance healthcare navigation and outcomes.

Since its launch less than three years ago, Curative has rapidly expanded to serve over 165,000 members across 1,200 employer clients, achieving profitability. The Series B funding round was led by Upside Vision Fund, alongside notable investors including JAM Fund, Galaxy Digital, and Duquesne Family Office.

The new capital will be used to support national expansion, particularly targeting Mid-Atlantic states beyond its current presence in Texas, Florida, and Georgia. Investments will focus on increasing member engagement, advancing AI operational capabilities, and developing provider network partnerships with modernized payment solutions.

Curative is also innovating network access through the Curative Cash Card, which facilitates transparent and seamless payments, a departure from the limitations of traditional insurer networks. The company’s AM Best rating of A- reflects its financial stability and commitment to reshaping employer-based health insurance.

This development aligns with growing industry demand for simpler, more predictable healthcare solutions, positioning Curative as a potential catalyst in transforming the health insurance market away from legacy players. Curative aims to leverage technology and benefit redesign to enhance affordability and care quality at a national scale.