Farmers Insurance Partners with TGL Golf League, Launches Fan Engagement Challenge

Farmers Insurance has become a Founding Partner and the Official Insurance Partner of TGL presented by SoFi, the primetime team golf league, beginning its second season airing on ABC. This multiyear sponsorship includes the launch of TGL's Perfect Season Challenge, an interactive fan engagement platform offering a $500,000 prize for participants who predict all match winners correctly, along with other leaderboard prizes. Farmers Insurance aims to leverage this partnership to connect with the golf community through innovative fan experiences and to enhance its brand visibility nationally via advertising, in-broadcast integrations, and digital content. TGL, created by TMRW Sports with teams comprised of PGA TOUR players, including Tiger Woods and Rory McIlroy as co-founders, offers a technology-driven, fast-paced team golf competition broadcasted from the SoFi Center in Palm Beach Gardens, Florida. This collaboration signifies Farmers Insurance's ongoing strategy to align its brand with technology-driven sports engagement and to reach a wider audience, particularly younger sports fans. The partnership complements Farmers Insurance's position as a leading insurer in the U.S. across multiple lines, reinforcing its market presence through association with a contemporary and innovative sports property.