Forrester Forecasts AI-Driven Growth and Customer Focus in Insurance 2026

Forrester's 2026 predictions for the insurance industry highlight a strong emphasis on enhancing customer experience as a primary strategy to improve financial performance and differentiate among competitors. The increasing integration of AI technologies is expected to drive operational efficiency, with carriers advised to develop comprehensive AI strategies focusing on cost reduction and automation integration. Additionally, the cyber insurance sector is anticipated to expand rapidly to address emerging threats associated with AI advancements. Novel underwriting approaches will encourage insurers to re-engage in high-risk property markets, while micro-insurance providers will capitalize on growth opportunities within the gig economy.