U.S. life insurance sales rose 13% in Q2 2025, driven by indexed universal life products setting new records. Whole Life and Variable Universal Life also showed growth while Fixed Universal Life declined.

U.S. annuity sales reached a record $116 billion in Q2, driven by fixed-rate deferred annuities amid market volatility. LIMRA projects strong 2025 growth for annuities with RILAs and FIAs maintaining key roles.

A 2024 study reveals a shift in life insurance consumer preference towards flexible, lower-cost policies over lifetime guarantees, emphasizing cost sensitivity and the importance of clear product education.

U.S. workplace life insurance and disability premiums rose strongly in 2024, driven by term life and long-term disability products. Supplemental health insurance showed mixed results.