In The Car teams with Ink Digital Marketing to expand its embedded auto insurance platform, enhancing brand visibility and engagement with OEMs and dealerships across the U.S.

In The Car extends its partnership with Marias Technology to improve embedded auto insurance platforms, focusing on system integration and operational support for automotive OEMs and dealers.

The 2025 Q1 report shows rising auto insurance shopping rates but flat switching, growing interest in embedded insurance, and ongoing premium increases impacting consumer behavior and insurer strategies.

Embedded insurance is the fastest-growing distribution channel in personal lines, surpassing traditional broking and direct-to-consumer models, driven by cost efficiency and enhanced consumer reach.