U.S. insurers enhance websites to meet rising consumer expectations, focusing on interaction, privacy, and service amid digital marketing changes. Industry lags in innovation but sees improvements in content and responsiveness.

The General strengthens its auto insurance market position through culturally attuned campaigns featuring Shaquille O’Neal, T-Pain, and Hasbro’s Bumblebee, using humor and iconic partnerships to engage consumers.

Insights from LIMRA's Life and Retirement Conference reveal consumer education gaps, improved group mortality rates, and challenges in annuity distribution within the U.S. life insurance industry.