INSURASALES

Tag: Insurance Industry Trends

The General’s Cultural Advertising Push Featuring Shaquille O’Neal Advances Market Position

The General strengthens its auto insurance market position through culturally attuned campaigns featuring Shaquille O’Neal, T-Pain, and Hasbro’s Bumblebee, using humor and iconic partnerships to engage consumers.

LIMRA Conference Highlights Consumer Education, Mortality Improvements, and Market Challenges

Insights from LIMRA's Life and Retirement Conference reveal consumer education gaps, improved group mortality rates, and challenges in annuity distribution within the U.S. life insurance industry.