TruChoice Launches SmartHub Platform to Streamline Annuity Sales
TruChoice Financial Group, a major distributor of insurance products in the U.S. financial services sector, has introduced SmartHub, a new platform designed to streamline the annuity sales process for financial professionals. This platform, powered by Luma, offers an objective, multi-carrier ecosystem that consolidates annuity management tailored to the specific workflows, requirements, and risk tolerance levels of financial advisors. SmartHub integrates with CANNEX to provide comprehensive quotes, comparisons, and product profiles, facilitating well-informed annuity selections.
The platform enhances order processing through a fully integrated order-entry system powered by FireLight, designed to reduce Not In Good Order (NIGO) incidents and expedite the placing of annuity orders. By simplifying these processes, SmartHub aims to improve operational efficiency and client service quality within the annuity sales lifecycle. Additional forthcoming features include a Lifecycle Manager for ongoing book-of-business monitoring and a training center for product education, both accessible within the platform.
TruChoice supports over 50 top-rated carriers and offers a variety of insurance products, including fixed annuities, life insurance, and long-term care. The introduction of SmartHub aligns with TruChoice’s strategy to provide comprehensive distribution solutions that enhance product accessibility and order accuracy for financial professionals. This platform supports compliance by integrating carrier and broker-dealer requirements, reinforcing proper order handling.
The launch of SmartHub reflects broader industry trends emphasizing digitization, workflow integration, and enhanced transparency in annuity sales and distribution. By providing an objective and streamlined toolset, TruChoice aims to address common challenges such as inefficiencies and errors in the order process, positioning financial professionals to better navigate the complex annuity marketplace.