Southwest Florida's SHINE Program Supports Medicare Beneficiaries During 2025 Open Enrollment

The Area Agency on Aging for Southwest Florida (AAASWFL) is emphasizing the importance of the Open Enrollment Period (OEP) for Medicare beneficiaries. Their Serving Health Insurance Needs of Elders (SHINE) Program offers expert counseling to help beneficiaries, families, and caregivers understand Medicare options and make informed decisions. It advises beneficiaries to review their Annual Notice of Change (ANOC) received by September 30, 2025, to evaluate health insurance benefits and changes for the upcoming 2026 coverage year.

During the OEP, which runs from October 15 to December 7, 2025, Medicare beneficiaries can modify their Medicare Prescription Drug or Medicare Advantage plans. Changes can impact costs, coverage details, drug formularies, in-network providers, and pharmacies. SHINE counselors provide free, unbiased advice to guide beneficiaries through these choices to optimize their healthcare plans.

SHINE is operated locally by the AAASWFL under the Florida Department of Elder Affairs and offers education on Medicare and Medicaid, with an emphasis on identifying and reporting potential errors, fraud, and abuse. The program supports beneficiaries through appointments at counseling sites, community enrollment events, and a dedicated helpline at 866-413-5337.

This initiative supports informed decision-making during a critical period for Medicare enrollees, enhancing beneficiary awareness around insurance options and compliance with regulatory requirements. Health insurance professionals can recognize the role of localized education programs like SHINE in improving Medicare plan selection outcomes and fraud prevention efforts.