INSURASALES

Coventry Advances Secondary Life Insurance Market During Awareness Month

Coventry, a leading company in the secondary market for life insurance, marked Life Insurance Awareness Month by emphasizing its role in enhancing the value and flexibility of life insurance policies. For over 20 years, Coventry has facilitated transactions that enable policyowners to access cash for policies that might otherwise be surrendered or lapse, delivering over $6 billion in proceeds.

This activity supports policyowners in leveraging the financial value of their life insurance policies beyond traditional benefits, offering enhanced liquidity and options. Coventry's commitment reflects broader trends in the life insurance industry towards increased flexibility and consumer empowerment in managing policy assets.

Their market activities contribute to shaping secondary life insurance markets and influence how policies are valued and utilized by holders. The company's efforts resonate with ongoing regulatory and market developments that affect life insurance product innovation and secondary market transactions.