Physician Shortages Drive CMO Interest in Advanced Practice Providers and Nurse Leader Social Media Strategies
The healthcare industry faces continuing physician shortages and rising costs, prompting Chief Medical Officers (CMOs) to explore the integration of Advanced Practice Providers (APPs) as a potential workforce solution. This shift aims to address capacity challenges while managing budget constraints. Nurse leaders are navigating a rapidly evolving social media environment characterized by viral content and algorithm-driven messaging, necessitating strategic engagement to influence healthcare discourse effectively.