Wellth Raises $36M to Expand AI-Driven Patient Engagement for Medicaid and Medicare

Wellth, a digital health company specializing in patient engagement and behavioral motivation, has secured $36 million in an oversubscribed Series C funding round. The round was led by Mercato Partners and included significant participation from FCA Venture Partners, Comcast Ventures, as well as existing investors like SignalFire and New York Life. This capital infusion is aimed at expanding Wellth’s platform to better serve vulnerable groups, especially those enrolled in Medicare Advantage and Medicaid programs.

The company’s platform leverages behavioral economics techniques, including positive reinforcement and personalized nudges, to encourage patients to adhere to medications and participate in preventive care. This approach addresses the challenges of patient engagement by fostering daily, meaningful interactions rather than one-off contacts, contributing to improved health outcomes and reduced avoidable medical expenses.

With over a decade’s worth of behavioral and clinical data, Wellth plans to integrate artificial intelligence to enhance personalized member experiences. The platform’s design emphasizes two-way daily communication to build trust and effectively close care gaps, particularly among hard-to-reach populations. This strategy aligns with the increasing industry focus on continuous patient support and value-based care models.

The new funding also supports accelerated product development and strategic partnership formation, positioning Wellth to further influence healthcare delivery systems. By emphasizing sustained engagement through behavioral science, the company aims to transform patient-provider relationships and promote lasting health improvements at scale.