Honda Launches Online Auto Insurance Marketplace Across All 50 States

Honda has entered the insurance market with the launch of Honda Insurance Solutions, an online platform that allows consumers to compare insurance policies for cars, homes, and pets from various providers. This initiative is in partnership with VIU by HUB, an omnichannel insurance brokerage, and caters to all vehicle makes and models, with Honda and Acura owners benefiting from guaranteed replacement parts from original manufacturers. The service covers all 50 states and Washington, D.C., offering policies from well-known insurers like Progressive, Geico, and Nationwide. Beyond cars, the marketplace also includes coverage options for motorcycles, boats, RVs, and ATVs.

This move places Honda alongside other major automakers such as Tesla, Toyota, and GM that are expanding into the insurance sector. The strategy aims to integrate insurance offerings into vehicle sales and digital platforms, leveraging telematics and usage-based pricing to enhance customer engagement and service.

Insurance policies available through the platform include various discounts for safe driving, bundling, and anti-theft devices, with additional benefits such as roadside assistance and mechanical breakdown coverage from partners like Geico and Progressive. Although online quotes might not be available for all policies in every state, licensed agents support customers in navigating offerings and policy purchases.

Honda emphasizes that insurance is a significant aspect of vehicle ownership, and this initiative is positioned as the beginning of a broader plan to tailor insurance solutions to customer needs effectively. The platform's underwriting responsibility lies with established insurance companies, while Honda provides the marketplace and branding.

This development reflects a growing trend in the automotive industry where manufacturers seek to deepen customer relationships and revenue streams through integrated insurance products. For insurance professionals, Honda's entry underscores the importance of partnerships between insurers and automakers to innovate in telematics, pricing models, and digital distribution channels.