Zinnia Migrates AnnuityNet Platform to AWS Handling Over 55% of U.S. Digital Annuity Sales

Zinnia, a key player in life and annuity insurance technology, has completed a significant migration of its core order entry platform, AnnuityNet, to Amazon Web Services (AWS). This platform currently processes over 55% of digital annuity submissions from banks and broker-dealers in the U.S., marking a critical advancement in modernizing annuity distribution technology. The migration aims to enhance performance, scalability, and operational resilience to accommodate rising market demands for efficiency and speed in annuity transactions.

This strategic cloud migration supports the infrastructure modernization needed to handle peak processing periods and enables real-time integration through event-driven architecture. With eight of the top 10 banks and 18 of the top 20 annuity producers relying on Zinnia's platform, this move underscores the company's pivotal role in supporting retirement and protection product distribution across the industry.

Zinnia's adoption of AWS's Migration Acceleration Program (MAP) facilitates a broader transition of its data warehouse, commission management, and document systems to scalable cloud environments. The cloud-native deployments are positioned to provide insurers and distributors with enhanced digital capabilities, enabling faster go-to-market strategies and scalable growth opportunities.

From the perspective of AWS, this collaboration exemplifies how cloud services are transforming insurance technology, improving customer experience, and streamlining operational workflows. Zinnia's transition to scalable and resilient cloud infrastructure aligns with industry trends emphasizing digital transformation across insurance carriers and distribution channels.

By focusing on scalable cloud infrastructure and integrated digital ecosystems, Zinnia is preparing to support the evolving complexities of annuity products and market demands. This migration also reflects a broader industry movement towards leveraging cloud technology to drive automation, improve compliance capabilities, and enhance collaboration between payers and providers in the life and annuity sector.