INSURASALES

Blue Cross MI and BCN Emphasize Provider Role in 2025 Medicare Advantage Health Outcomes Survey

Beginning this week, Blue Cross Blue Shield of Michigan and Blue Care Network are distributing the annual Health Outcomes Survey (HOS) to Medicare Advantage members. The survey, managed by the Centers for Medicare & Medicaid Services, focuses on key health topics such as incontinence and fall prevention for the 2025 cycle. Providers are encouraged to proactively engage members in these conversations to improve health outcomes, as patients may hesitate to discuss or may forget these issues during visits.

To support providers, BCBS Michigan and BCN offer a webinar series, "Improving Health Outcomes for Older Adults," as well as a variety of resources including a HOS tip sheet. These tools aim to facilitate effective provider-patient communication and enhance survey participation and accuracy. The provider engagement is critical to addressing at-risk members' health needs effectively through Medicare Advantage plans.