INSURASALES

Confie Expands Freeway Insurance Franchise to 28 States

Confie, recognized as the largest independent distributor of personal lines insurance in the United States, continues to expand its Freeway Insurance franchise program, now operating in 28 states with more than 53 franchise locations nationwide. This growth underscores Freeway Insurance's position as a rapidly expanding auto insurance franchise model across the country. The franchise program aims to make affordable insurance solutions accessible, particularly targeting underserved markets, and supports entrepreneurs including a significant number of veterans through business ownership opportunities.

The franchise model is noted for its affordability, with a standard franchise fee of $25,000, and a discounted $15,000 fee for honorably discharged veterans. This pricing strategy lowers barriers to entry in the insurance franchise market, accompanied by extensive training and ongoing operational support to assist franchisees in building sustainable businesses. Entrepreneur magazine has recognized Freeway Insurance as a top low-cost franchise opportunity and awarded it the Franchise 500® badge, highlighting its viability and market potential.

Recent franchise expansions include new openings in Connecticut, Alabama, Colorado, Florida, Georgia, Illinois, and Tennessee, with further growth planned in Ohio, North Carolina, and other states. Confie's operational footprint encompasses over 1,250 retail locations across 28 states, supplemented by a general agency and a shared service center that provides telephone and online support covering all 50 states. This widespread network enhances customer access and service delivery.

Confie operates as a portfolio company of Alliant and focuses on flexible insurance offerings across personal lines and auto insurance. Its growth strategy integrates franchise development with comprehensive training and customer service infrastructure, positioning the company to capitalize on market demand for affordable and accessible auto insurance solutions. The expansion may also impact local insurance markets by increasing competition and offering more options to consumers through franchisees.

Overall, Confie's franchise growth exemplifies a scalable model in the personal lines insurance sector, targeting business development through franchise partnerships and addressing the needs of diverse markets. This approach is likely to influence distribution strategies and market structures within the U.S. personal auto insurance industry.