Honda Launches Nationwide Insurance Agency with OEM Parts Coverage Options
American Honda Motor Co., Inc. has launched Honda Insurance Solutions, a new licensed insurance agency aimed at delivering a streamlined and convenient insurance shopping experience for Honda and Acura customers across all 50 U.S. states.
The agency partners with VIU by HUB, an omnichannel insurance brokerage platform, to offer competitive, real-time insurance quotes and expert guidance covering auto, motorcycle, RV, home, and more. This collaboration enables customers to access a broad range of insurance products, including options featuring OEM parts coverage which helps preserve vehicle value through the use of genuine Honda and Acura parts for repairs.
Honda Insurance Solutions emphasizes tailored coverage aligned with the vehicle ownership experience, seeking to enhance safety and customer satisfaction. The initiative represents the first phase in Honda's comprehensive insurance strategy, with plans to integrate such insurance offerings seamlessly within its digital sales platforms. Future product development aims to further augment convenience and safety features for Honda and Acura owners.
The new agency is licensed in all 50 states and Washington D.C., operating as a wholly owned subsidiary of American Honda Finance Corporation and headquartered in Irving, Texas. VIU by HUB adds strategic value through its broad carrier network and real-time quoting capabilities, facilitating transparent insurance comparisons and advice for consumers. This partnership reflects growing insurer interest in embedding insurance solutions directly into automotive customer journeys.
For insurance professionals, Honda Insurance Solutions is an example of automaker-led ventures that leverage digital technology and broker partnerships to innovate in insurance distribution. It also highlights market trends where OEM-branded insurance products offer differentiated value propositions, such as OEM parts coverage, potentially impacting claims handling and aftermarket repair markets. Regulatory compliance and licensing across multiple states underpin the agency’s nationwide reach.
Overall, the launch signals enhanced convergence between automotive sales and insurance services, with implications for payer/provider workflows, insurance product design, and customer engagement strategies. Honda’s digital-first approach aligns with broader industry shifts towards integrated, data-driven insurance experiences tailored to specific consumer segments within automotive ecosystems.
