Orion180 Launches Flexible Homeowners Insurance in Massachusetts

Orion180 Insurance has introduced its FLEX Home Insurance product in nine eastern Massachusetts counties, targeting homeowners facing rising premiums and limited options. This product offers fully customizable coverage, allowing policyholders to adjust their protections and deductibles according to their individual risk preferences and financial objectives. FLEX addresses significant market challenges, especially in coastal areas, by eliminating coastal restrictions and providing transparent, flexible insurance options.

Massachusetts has experienced a 15% increase in homeowners insurance premiums between 2022 and 2023 and ranks fifth nationally for insurance non-renewals, highlighting the demand for innovative solutions like FLEX. Key features include flexible coverage customization, no coastal distance-based restrictions, adjustable deductibles and copays, a claims-free reward program, and discounts for seniors, military, first responders, and more. FLEX Home Insurance is available through select agents in Essex, Plymouth, Middlesex, Barnstable, Suffolk, Dukes, Norfolk, Nantucket, and Bristol counties.

Orion180 emphasizes a 0% state abandonment rate, reinforcing its commitment to market stability and customer retention. This product launch reflects broader trends in the homeowners insurance market where carriers are seeking to enhance customer-centric solutions amidst a landscape of increasing natural hazard risks and market withdrawals.