Saifr Launches AI Agent to Streamline Life Insurance Advertising Compliance

Saifr, an AI technology incubated by Fidelity Labs, has introduced an AI agent aimed at enhancing advertising compliance for life insurance and annuity products. The tool uses National Association of Insurance Commissioners (NAIC) guidelines to identify potential noncompliant content and plans to incorporate state-specific regulations.

The AI agent supports marketing and compliance teams by flagging issues like misrepresentations and missing disclosures, explaining alerts, and providing recommendations, while ensuring human oversight remains central. Available via API, software add-ins, and the SaifrReview® platform, it aims to reduce review inefficiencies and promote regulatory consistency.

This launch extends Saifr's existing RegTech capabilities beyond broker-dealer and investment advisor support, offering insurers a solution to streamline compliance reviews, minimize risks, and focus on complex tasks.