Corporate Insight Launches Digital Experience Research for Commercial P&C Insurance
Corporate Insight (CI) has launched Commercial Insurance Monitor, a new research service aimed at providing in-depth competitive intelligence on digital capabilities within the commercial property and casualty (P&C) insurance sector. This service evaluates the digital experience from both prospect and customer perspectives, helping insurers to improve their online platforms and better meet market demands. The service focuses on four key commercial insurance lines, addressing the increasing expectations of small business owners for efficient, user-friendly digital interactions.
The Commercial Insurance Monitor includes quarterly reports and capability matrices that cover digital offerings, including certificate of insurance (COI) generation, billing and payment systems, risk mitigation resources, and online quoting processes. Subscribers also gain access to CI’s industry experts for tailored consultations on authenticated site experiences. This initiative builds on CI's extensive background in personal lines P&C research and reflects evolving market trends driven by demographic shifts and advancing digital requirements.
Small business owners’ growing digital sophistication, influenced by experiences in personal insurance and other sectors, is a key driver for change in commercial insurance platforms. Additionally, demographic trends such as the retirement of baby boomers and the transition of business ownership to younger generations are accelerating demand for advanced digital solutions. The Commercial Insurance Monitor tracks both incumbent insurers and insurtech firms to provide a comprehensive view of the competitive digital environment.
Covering 17 leading commercial P&C insurance providers, this research service supports insurers seeking to maintain a competitive edge amid rapid digital transformation. The service highlights the critical need for innovation in digital capabilities to retain and attract business clients in a market where convenience and technological proficiency are increasingly determining factors. CI’s platform leverages over 30 years of experience in customer experience research within financial services, insurance, and healthcare sectors.
Overall, the Commercial Insurance Monitor service equips insurance professionals with key insights on digital trends and provider performances, facilitating data-driven strategies that align with evolving customer expectations and market dynamics in the commercial insurance landscape.