Marsh Acquires Accel Holdings Inc. to Strengthen Middle-Market Insurance in Iowa

Marsh has completed the acquisition of Accel Holdings Inc., expanding its reach in the middle-market insurance sector in Iowa and adding new services in retirement, wealth management, and agribusiness to its offerings in the Upper Midwest.

This strategic move integrates Accel Group, a reputable firm based in Waverly, Iowa, into Marsh Agency, which is Marsh's dedicated middle-market insurance unit. While the financial specifics remain private, what's clear is that this will bolster Marsh’s service capabilities and regional footprint. Accel employees will maintain their roles at their current locations, ensuring seamless service continuity while opening up Marsh's comprehensive insurance and advisory resources to their clients.

Enhancing Middle-Market and Agribusiness Services

The acquisition enriches Marsh Agency's service portfolio not just within traditional commercial and personal insurance, but by reaching into diverse fields such as retirement advisory services, wealth management solutions, and a strengthened agribusiness offering—key areas in Iowa's economy. Agribusiness, in particular, aligns well with Marsh’s existing services and expands their outreach within the Upper Midwest, further embedding the firm in the local economic landscape.

Accel Group's storied history complements this expansion. Established in 1936 and broadened through a 2018 merger with Millhiser Smith Agency, Accel has long provided comprehensive insurance services, including employee benefits and agribusiness solutions, a factor that will deepen Marsh's capacity to meet the complex needs of both corporate and individual clients.

Strategic Workforce Integration

An integral part of Marsh's strategy is the preservation of Accel's well-established client relationships and local expertise by keeping all staff in their current roles. This approach ensures no interruption in service for clients, simultaneously connecting them to the global resources and systems of Marsh Agency. As President Matt Stadler noted, it's crucial to maintain local insights while leveraging high-quality leadership and longstanding client bonds.

Marsh’s Global Network and Continued Growth

With a presence in over 130 countries and revenue of about $27 billion, Marsh is a leader in various key sectors like risk management, reinsurance, people and investments, and management consulting. The acquisition of Accel allows Marsh not only to deepen its presence in Iowa but also to strengthen its national and international framework, offering clients enhanced services that bridge local connections with global expertise.

The acquisition exemplifies Marsh's commitment to strategic growth through targeted acquisitions, seamlessly integrating local firms into a broader network while enriching service offerings. As Marsh Agency focuses on integrating Accel’s services into its Upper Midwest strategy, the company underscores its dedication to preserving and expanding upon the valuable client relationships and expertise developed by Accel over many years.