Chubb Life Launches Digital Health Up Insurance Plan with Wellness Benefits

Chubb Life Hong Kong has introduced the Health Up Insurance Plan, a digital insurance product targeting individuals aged 18 to 55 seeking to enhance their well-being alongside basic term life and accidental death coverage.

With an annual premium of approximately HKD800 (around USD 100), this offering integrates health and wellness benefits from partner providers such as Comvita, Doctor's Choice, and EC Healthcare, enabling customers to select annual health services like medical checkups and supplements to support a healthier lifestyle.

This plan leverages a seamless digital application process through Chubb's global digital platform, Chubb Studio, designed for ease of use without requiring health exams or financial checks. Additionally, the plan promotes preventive care through discounted health and wellness services available via partner channels, with an initial 30% discount promotion followed by a standard 20% discount post-promotion period.

The Health Up plan's approach reflects a trend in the insurance industry toward combining protection with wellness incentives, aligning with the increasing consumer preference for integrated health management solutions within insurance products. These features are particularly significant in the Hong Kong market, where digital adoption and demand for lifestyle-focused insurance are growing.

Chubb's initiative demonstrates the insurer's commitment to innovation and customer-centric product design, utilizing digital ecosystems and loyalty programs to enhance user engagement and value. Regulatory compliance is maintained with clear communication regarding the insurance provider's status and partners' roles, ensuring transparency in marketing and sales activities.