Mark Farrah Associates Enhances County-Level Health Insurance Market Data
Mark Farrah Associates (MFA), a prominent provider of healthcare market data and intelligence solutions, offers detailed county-level health insurance market share and demographic data through its County Health Coverage™ product. This resource provides essential insights into health plan membership by county, enabling comprehensive analysis of market positions and competitive landscapes across various insurance segments including Individual, Group, Private ASO, Managed Medicaid, Medicare Advantage, and Prescription Drug Plans (PDP).
The County Health Coverage™ database features granular market share data segmented by state, county, and insurance plan type, alongside classifications by product types such as HMO and PPO. Its coverage extends to Metropolitan Statistical Areas (MSAs) and incorporates population demographic data complemented by visual mapping tools, facilitating strategic evaluations and market opportunity assessments.
MFA recently enhanced County Health Coverage™ with a new user interface designed to streamline access to membership data, improving usability for insurance professionals seeking quick and detailed market insights. This update underscores MFA's commitment to product development and user-centric design in serving the healthcare market analysis community.
Industry stakeholders utilize MFA's data to benchmark competitive performance, track enrollment trends, and identify growth prospects within specific geographic markets. As a market intelligence provider, MFA also supplies complimentary Healthcare Business Strategy Briefs that analyze health plan enrollment and financial patterns to support informed decision-making.
Mark Farrah Associates maintains a suite of specialized data and analytical products tailored for the healthcare and insurance industry, including the Health Coverage Portal™, Medicare Business Online™, and others. Their offerings aim to simplify the complexity of health insurance market analysis and provide actionable intelligence for payers, providers, and consultants operating in the U.S. health insurance space.